![]() Barbary points to the growing number of transplants from the West Coast into the area in recent years as attractive clientele going forward. Stores away from the Strip, meanwhile, are situated in booming nearby locales such as Henderson, which is the second-largest city in Nevada. “We’re really excited about what the future holds for tourism in Las Vegas.” In addition to the store near the MGM Grand, Liquor World boasts locations close to the Virgin Hotel & Casino, the Encore at Wynn Las Vegas, and the T-Mobile Arena, about a mile and a half from Allegiant Stadium. “We’re betting on that now,” he says of improved tourism. But according to Shamoun, by late last year, tourists had returned in strong fashion, with McCarron Airport welcoming the highest number of travelers since 2019. Already a competitive market for beverage alcohol-with virtually any class of trade able to access licenses-Las Vegas was hit particularly hard early in the Covid-19 pandemic, when business and pleasure travel to the city ground to a standstill. With stores near Las Vegas Boulevard and in outlying areas, Liquor World serves a diverse clientele, as the Strip stores attract throngs of tourists while the neighborhood shops cater to a discerning, upscale and growing population. Liquor World CEO Rony Shamoun (seated, with his father Amer Shamoun) built his stores with luxury in mind. ![]() “I was particularly impressed with the stores that were going up in southwest Las Vegas, which is a very desirable part of the valley.” “Being from the area, I was quite familiar with Liquor World and the growth they were seeing,” says Barbary. ![]() Barbary, a Las Vegas native, joined the company five years ago, following stints with Walgreen’s and Total Wine & More. My family has had a lot to do with the growth of the concept.”īeyond Shamoun, the Liquor World team is led by general manager Michael Barbary, who oversees store operations, inventory, and staffing. In addition to the Liquor World team of employees, Shamoun credits “the vision of my family to take us from a single store to 12 operations. Over the course of the last 14 years, ten more stores have been added, including the recently unveiled 7,500-square-foot Lake Las Vegas/Lake Mead store. That was followed by the first Strip location-close to the MGM Grand Hotel & Casino-three years later. Shamoun opened the first Liquor World Las Vegas in 2006. ![]() “I worked with him as a kid and got to see the businesses, inside and out,” he says. His parents, refugees from Iraq, settled in southern California, where his father worked in construction building out liquor and convenience stores. Shamoun grew up with an exposure to beverage alcohol retailing. He declines to reveal total sales revenue for the company, which employs between 110 to 120 workers. And despite lingering effects from the pandemic and spiraling inflation impacting customers’ pocketbooks, Shamoun says same-store sales at the chain surged about 18% last year. Liquor World Las Vegas now operates a dozen stores, all opened in less than 20 years, including four locations in and around the Strip corridor. ![]() That approach has served Shamoun, who serves as CEO and president of the growing chain, well. We’re the Target of adult beverage retailing.” “While some of our competitors’ stores are dingy looking and women are scared to walk into them, we take the Target approach, with well-lit stores, clean shelves, nice flooring and good customer service. “I want to make sure that my mother would feel comfortable walking into any of our stores,” he explains. Rony Shamoun applies a litmus test of sorts when scouting out new locations for his Liquor World chain of stores in greater Las Vegas. Liquor World Las Vegas is cashing in on the spirits boom as new residents surge in the Sin City area.įrom the well-lit aisles to the ornate displays to the in-store bar (pictured), Liquor World is an upscale spirits destination in greater Las Vegas. ![]()
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